Meta at Iab new fronts 2022
For their debut at IAB NewFronts, hosted at Fotografiska in New York, Meta sought to demonstrate the marketing potential of their products through their new campaign, Storytelling Goes Here, which highlights the many ways content creators can craft their own unique brand using Meta platforms and resources.
For their first in-person event since their rebrand, we worked with Meta to push the boundaries of their traditional corporate style and to activate their brand in a new and exciting way.
To this end, we elevated the traditional step-and-repeat by integrating a variety of video screens that would play back guests’ silhouettes with a fun RGB offset effect. For the presentation itself, we created several vignettes that highlighted three different instagram influencers and their unique brand of storytelling. With a layered acrylic backdrop and integrated video screen, these vignettes captured the futuristic flair of the Metaverse while still highlighting the human element at the heart of Meta’s endeavors.
Company | MKG Role | 3D Designer Client | Meta Date & Location | May 2022, NYC
