GROW-GOOD LAUNCH

Bronx, NY | March 2026

Company | MKG     Role | Lead 3D Designer 

Launching Cardi B’s new haircare brand meant creating more than a product debut — it required a cultural moment rooted in community and authenticity. Grow-Good needed to make its first physical impression feel as real, expressive, and unapologetic as Cardi herself while cutting through an oversaturated beauty market in a way that felt impossible to ignore.

To bring that vision to life, we created a traveling, bodega-meets-beauty-supply activation inspired by Cardi B’s Bronx-born perspective. Part pop-up, part street takeover, the experience blurred the line between culture and commerce, transforming everyday retail into an immersive hub of product discovery and community connection. Fans didn’t just shop Grow-Good — they stepped directly into its world through interactive moments, bold visual storytelling, and a space that felt both deeply personal and instantly shareable.

Photos | Tory Stolper

design work