Meta SPLASH LOUNGE, VIDCON 2022

For one of their activations at Vidcon, Meta asked MKG to create an exclusive poolside lounge for online video’s biggest stars at Vidcon 2022.

As we began to design, we sought to fuse the natural world of the venue with futuristic elements characteristic of the Metaverse in order to create a visually dynamic playscape that would inspire Instagram Reels production and increase brand awareness of Meta as a partner for creators.

The resulting Meta Splash Lounge was an all-day pool party extravaganza that brought the metaverse to life. Live DJs maintained the party vibe as guests explored the futuristic paradise in and around the Hyatt pool. Over 3,000 creators had an opportunity to connect in our Collab Cabana or relax by the pool. The Lounge also featured several interactive installations, including our oversized inflatable garden and otherworldly floral swing set, which alone inspired more than 400 Reels.

Featured in the following BizBash article: "VidCon 2022: 35 Clever Ideas [...] From the Convention's Big Return"

Company | MKG     

Role | Lead Designer     

Client | Meta    

Date & Location | June 2022, Anaheim CA        

Photos | Marissa Joy Photography

design work