TOPPS NBA LAUNCH

NYC, LA, London, Paris, October 2024

Company | MKG     Role | Lead 3D Designer 

To mark Topps’ historic return as the official NBA trading card license holder for the first time in 16 years, we were entrusted to design and deliver a global NBA Store takeover that would reignite excitement among fans, drive instant product awareness, and reassert Topps as the dominant force in the NBA trading card market.

Our creative approach brought the bold, dynamic energy of Topps card art to life through large-scale graphic store wraps that transformed NBA Stores around the world. Eye-catching countdown clocks built anticipation for this historic return, while immersive programming featuring high-profile athletes and interactive installations brought together new fans and seasoned collectors to celebrate this new era.

Photos | Tory Stolper (NY), Jennifer Johnson (LA), and Miranda Parry (Europe)

design work