Skrewball PB&J Launch Party
New York City | October 2026
Company | Chain Role | Creative Director
To celebrate the launch of Skrewball PB&J Whiskey, we transformed a 19th-century synagogue into a PB&J and Halloween mash-up like no other. Take PB&J nostalgia, add an iconic duos theme, stir in a little spooky season magic, and what do you get? An evening that was equal parts unhinged and irresistible.
Cocktails and bites riffed on PB&J and other legendary culinary pairings, guests showed up as their favorite dynamic duos, and twin DJs kept the dance floor packed. Photo ops and activities filled every corner, each one designed to be fun, unexpected, and shareable. The result was perfect chaos: a night as playful and offbeat as the whiskey itself.
Photos | Cory Morales & Michael Simon
UGC CONTENT CAPTURE
