Chain x Zaxbys NYZ Pop-up
New York City | October 2026
Company | Chain Role | Creative Director
To celebrate Zaxbys’ first Manhattan location, we transformed a local beer hall into a pocket-sized New York, where five iconic NY vignettes, five brand-new sauces, and a surprise around every corner made Zaxbys’ debut feel like a night out in the city itself.
Our goal was to create an experience that felt both authentically New York and unmistakably Zaxbys.
Photos | Travis Colbert
UGC CONTENT CAPTURE
